See whatbroke out.Know why.Write what’s next.

No. There is no login to Meta, no permissions screen and no access token. Everything comes from public data, so you give us a handle and nothing else.

Four questions: your handle, the bar we read from your niche, the accounts you want to learn from, and then your board. It takes about a minute and every answer changes how the product behaves.

Yes, and most people do. Tracking is reading a public profile, which is what any person scrolling it does.

Instagram public play count, the same number shown under the reel. Facebook exposes views less consistently, so a video without a public count is skipped rather than estimated.

Per niche, or per single account. Set 40K on a small account and 500K on one that posts to millions, so a quiet vertical is never permanently invisible.

Very large accounts get a bar that scales with follower count, because a reel doing ordinary numbers for a following that size teaches you nothing about a hook. You can still override it.

Instagram files a collab under the other account handle, so it never matches your roster. Its reach belongs to them, which is exactly why it would teach you nothing.

A sponsored reel reach was bought rather than earned, so it says nothing about the hook. Ads, paid partnerships and self-promo posts are dropped before they reach your board, and the scan reports how many it skipped.

Daily on paid plans, weekly on free. Each run scans recent posts and adds anything new to the permanent library.

About three months on a first scan, capped at 150 reels per account so a large back catalogue does not cost more than it teaches. After that each run only needs to catch what is new.

Sort by views, likes or newest, and narrow it by views, likes, date or any one account, picked from a menu you can search. Agencies also narrow by client and niche, or switch between their clients and the creators they study. Everything you have already transcribed is marked.

From the accounts page, any day, by pasting a handle or a profile URL. Onboarding is not the only door.

Usually a couple of minutes. It runs in the background and survives you closing the tab, so you can come back and the board is already there.

It cannot be scanned. Private profiles expose nothing publicly, and we do not log in to anything to get around that.

Yes, and the slot frees up immediately for a different handle. Breakouts already in the library stay there.

No. Nothing is followed, liked, viewed while logged in, or sent to them.

The scan is shared, so the second person pays nothing and sees results instantly. The library is one library.

The audio of the reel, transcribed word for word. Not the caption, because the hook, the numbers and the close are almost never in the caption.

The transcript comes back in the language the reel was spoken in, word for word, because the answer is already in the audio. When you want it in another language, translation on the Creator plan does that, and keeps the transcript beside it.

Hindi, Gujarati, Punjabi, English and code-switched mixtures of them. Anything not already in Latin letters also comes back transliterated, so you get both versions side by side.

The opening line, the middle and the ask, separated in the order they were spoken, with the paragraphing kept. Nothing is rewritten, reordered or summarised, and none of the three is labelled on the page.

It is a machine reading real audio, so it occasionally mishears one. We leave those in rather than tidying them, because a transcript edited by hand is no longer a transcript.

There is nothing to transcribe, so the row stays on the board with its numbers and no script. Music-only and text-on-screen reels fall into this.

No. Opening one you already generated is free and does not count against your monthly allowance, and the row is marked on the board so you can see which ones those are.

One press copies the whole thing, in whichever of the two versions you are looking at.

The opening lines of reels that beat their creator’s other reels, ranked by views, with the newest on top. Each one says which kind of hook it is in plain words, why it worked and how far the reel beat that creator’s other reels. Narrow it by topic or hook type, and switch between your own accounts and everyone.

Use this hook on my topic opens Write with that reel chosen as the structure to borrow: how it opens and how it flows. Never its words and never its facts, so two people borrowing one hook still post two different reels. Writing is on the Creator plan.

On the Creator plan, press Learn my style once: UViral reads up to 25 of your own recent reels, which takes about five minutes. Then type one sentence about what you want to say and it writes the script the way you open, talk and close, in your language. Numbers and facts come only from what you typed, and anything missing comes back as a gap in brackets for you to fill. Each script counts against the same 20 a month as rewrites.

It reads your own account and compares your breakout reels with your usual ones: how they open, how they are told and what they are about. Each finding comes with its two counts, so you can see how strong it is. The free plan reads three months, once a month. Creator reads a year, once a day, and also reads the hooks. It is not on the Agency plan, where your own account is the least useful one to read.

Yes, in beta. Connect the app under MCP in UViral and it can read a transcript, transcribe a reel or start tracking an account for you. Transcribing spends from the same monthly allowance as the board.

Three a month, and they reset on the first. Generating one is the part that costs real money: it pulls the reel, transcribes the audio and transliterates it. Reading is nearly free, so reading stays free and unlimited however many you open, including every transcript anybody else has already paid for.

Yes, all of them, as many as you like. Every script in the library is shared: once anybody has generated one for a reel, it is there for everybody. Nothing about the free plan limits reading.

US dollars. It is stated on the pricing section too, because everything else this company charges is in Canadian dollars and a bare dollar sign in front of an Ontario audience reads as CAD.

There is a daily ceiling on new transcriptions, well above what a person writing content actually uses. It exists to stop a runaway script, not to ration you.

Nothing is deleted. The accounts over the free limit stop refreshing and you go back to the free plan's three new transcripts a month. Everything comes back exactly as it was if you subscribe again.

Not yet. Every plan is one login today. An agency running several clients from that login is what the Agency plan is for: press Talk to the team on the pricing section and tell us how many client accounts you run.

Yes. The Agency plan adds a client roster, a report for every client that you can share as a link, save as a PDF or download as a CSV, and a board that keeps your clients apart from the creators you study. Pricing is not published because it depends on how many client accounts you run. Press Talk to the team on the pricing section and a person replies within a business day.

No. Cancel any day and you keep the plan until the end of the period you have already paid for, and nothing is charged after that. A period that has started is not refunded.

A refund and a mistake are different things. If you were charged twice, or charged after cancelling, email team@thexmedia.com with the date and the amount and we will fix it.

Every current client is read again at least once a week, and every day while the client keeps opening their share link. A reel keeps gaining views for weeks after it goes up, so each read takes the whole period again rather than only what is new.

From 30 days after a client's start date: the 90 days before you started against every day since, per account and per reel, so a client can see what changed once you took over.

Mark them as a former client and their report stays, frozen at the day you stopped, for you to share or to pitch the next client with. Keep tracking their accounts if they are still posting, or delete the client and keep their accounts as creators you study.

A video posted to both Instagram and Facebook is one video and two posts. The report counts it once and says how many posts that was, so a client never reads their output as double. Views, likes and comments stay summed, because each platform counts its own.

No. Instagram and Facebook thumbnail URLs expire within days, so the board keeps the numbers and the words and links straight to the original post.

An email address, which accounts you track, the transcripts and scripts you made, the style profile and profile read taken from your own account when you ask for them, your client list if you run an agency, and what you have paid. Card details are held by Stripe and never reach us.

No. Your board is the accounts you chose. Nobody browses your account or your scripts.

The breakouts are, because a reel that did well is a public fact and rescanning it for each person would only cost more and teach the same thing. What is yours is your roster, your thresholds and your scripts.

Yes, under Account in your settings. It asks you to confirm several times, because it deletes every script and every tracked account and nothing can bring them back. Any subscription is cancelled before anything is deleted.

Your invoices, which stay with Stripe because tax records have to be kept. Nothing else: not your scripts, not your roster, not your login.

Email team@thexmedia.com. There is no chat widget and no phone queue, which is why this list is as long as it is. If something here is wrong or missing, that email is also where to say so.